Here, though this is 16 months old the principles still hold true and are very applicable to the whole idea of a "supporter group". To make it relevant to the current discussion, just replace the word "web-site" with "supporter group". Surely you don't need to be a rocket scientist to do that? Vision statement: The development and maintenance of a holistic website that will ensure a pro-active and excellent experience for the various stakeholders of the club: ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Management ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Sponsors ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Players ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Supporters ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Media Summary of proposal: It is our belief that the three key areas of membership, website strategy and media are interlinked. Therefore our aim is to provide a website that will ensure the following: ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ A modern website that provides maximum exposure to club sponsors, ease of ongoing information management and a professional image for club and sponsors alike. ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ Provision of information that provides for a pro-activeness in media and connection with supporters and sponsors. ÃƒÂ¢Ã¢Â‚Â¬Ã‚Â¢ A vehicle to expand the clubÃƒÂ¢Ã¢Â‚Â¬Ã¢Â„Â¢s membership base through the provision of timely information and a place of community for Manly fans, local, interstate and overseas. Our strategy is based upon the premise that a website is only as good as the content it contains. Therefore our holistic stance is predicated upon the need to ensure that an excellent website is maintained by a commitment to a strong flow of information, and the ability for this information to be managed and placed on the website in a timely and organised manner. The emphasis will be upon: 1. A ÃƒÂ¢Ã¢Â‚Â¬Ã…Â“vibeÃƒÂ¢Ã¢Â‚Â¬Ã‚Â about the clubÃƒÂ¢Ã¢Â‚Â¬Ã¢Â„Â¢s future and the desire to be a significant part of it. 2. A ÃƒÂ¢Ã¢Â‚Â¬Ã…Â“sense of communityÃƒÂ¢Ã¢Â‚Â¬Ã‚Â with the Manly football club as the fulcrum. 3. A clearly enunciated ÃƒÂ¢Ã¢Â‚Â¬Ã…Â“visionÃƒÂ¢Ã¢Â‚Â¬Ã‚Â for the club, communicated regularly (daily) for positive re-enforcement. 4. A ÃƒÂ¢Ã¢Â‚Â¬Ã…Â“sense of ownershipÃƒÂ¢Ã¢Â‚Â¬Ã‚Â of said vision and tangible steps by which the individual can contribute.