It's what you get when you hire personalities, and also when you hire ex players as promised so they can get money post career (which totally isn't a way to rort the cap.)
"Hi," ... (lets say) "Snooper Plonk, if you play for our team... the 'sturm' for less money than your market worth - even if you move to a different city - well there's lots of footy shows post career to beef up the ole bank balance."
Snooper: "But me mumble no speak words sentence."
9/fox: "No probs"
The nrl market isn't big enough but I do enjoy the nhl where you get your own commentators at your home games. Good to hear some slight bias towards your own team.