This thread will soon have more views than the club does paid members.
For a so called 'media manager' to apparantly 'not read those things' just keeps on confirming dinosaur status. It's been no surprise that the club has stunk at media / marketing the past few seasons (not that there hasn't been efforts, just those efforts have been blocked by said dinosaurs and those making the effort generally not lasting long). Little accountability perhaps at the top of the stinkheap. To even get a media manager type position anywhere these days you need to be across every possible platform, and be monitoring / understanding it comprehensively. Even if digital isn't your direct role, If you are in that department as a whole and still have dinosaur attitudes, you'd be out the door at any other company of an equal size, anywhere.
Funny how quickly a story full of mud can get a back cover, yet any story that might possibly do actual good never sees the light of day. Priorities in ALL the wrong areas. It's all well and good to have 'mates in high places', but if these 'mates' are only working with you when there is mud to be slung, they aren't really as great a mate as inflated egos may think they are.
A business bleeding cash, can't afford to keep living in the past, T-Rex is long gone, so other dinosaurs should follow suit.
