DailyTerrorgraphHater link said:
[quote author=nita link=topic=182472.msg252170#msg252170 date=1266528968]
You're welcome, Manly.
We have always been a bit rubbish with our membership packages/numbers. We're never going to get decent numbers with the kind of packages we have at the moment.
Normally I'd agree with you Nita but actually your wrong. The Manly 6 game pass that I got was cheaper than the 5 game pass my Bunnies friend was looking at. And the free stuff (cap, stickers) is the same. The only difference is the quality of the bunnies cap is a bit better. Plus i'd rather watch games at brookie than at anz.
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The ticketed options we have are quite good value - I agree there. Its the non-ticketed memberships that there is a lot of opportunity for imo. They need to think about the ole' economies of scale a bit better.
I think that there's a good niche out there of "fairweathered" type supporters who may or may not go to games, still like to hear all the news on whats going on, special access to origin/GF tickets, be able to view interviews with players, maybe throw in a little discount on tickets if they do decide to come down to a game etc. - I know a lot of people (who aren't manly supporters though) that would fall into this category. I think out of town fans would be attracted to something like this too.
The kinda of features this type of supporter demands are one off costs for the club - You invest once in producing these comms/manly tv/feature articles.. and the cost per membership decreases as more people join.
Conversely, ticketed memberships with all of that "stuff" (lanyards, hats etc.) will cost pretty much the same per membership regardless whether we have 2500 or 5000 members.
I reckon if you push hard on the non-ticketed memberships rather than the pricey ticketed ones (which they wouldn't make as good of a margin on) you get a much bigger bang for your buck.