I would say it was / is all driven by an ownership strucutre is, well how can i put this, passive in its direction rather than ambitiousI'd love to know when the actual culture changed some time after 2011, and what was the catalyst.
I've always wondered what we'd be like if Des ORIGINALLY stayed, Penn backed him, didn't enforce contract benchmarks and all that.
It was literally winning is the only acceptable outcome at that time. The team was ruthless. The fans demanded only the best. Jeez, the recruitment was ruthless. Remember the train of talent? Shane Rodney, Steven Bell, David Williams, Jamie Lyon, Ben Kennedy, Brent Kite, Matt Orford, Matt Ballin, surrounded by guys like the Stewart's, Matais (who we found - who found Matai?), and many others?
The culture and our identity has changed. Maybe working out what tangibly changed it, we can then address it?
Hope that's not too negative for people?
It is one thing to say we are a results business but they have continually failed to create the supporting strucutres