That's fine, but the sponsor - and the name being promoted - isn't FAL Food and Beverages. It's Coco Joy.
The question was related to where is the return on Coco Joy's investment? If people don't buy more Coco Joy products because of this sponsorship - in huge amounts given the implied level of sponsorship - then it would be money down the drain for them (and also for FAL).
Sales will not be their only metric. Typically for sponsorships like this the primary metrics are brand awareness and earned media. Who knows their business model might be reliant on getting their product into certain suppliers (say a 7/11) which can only be helped by having a significant brand presence