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Larissa said:Probably our largest challenge in spreading the word as far as possible is our limited above the line marketing budget.
Its always simpler from the sidelines, but I was disappointed there was no membership messaging around Toove's $10k fine.
A campaign built on paying off the $10k by becoming a member would have been great. Plenty of media coverage on a polarising topic. We need to leverage unearned atl opportunities when we cant own them.