Ah, you must be a young'un. Over time, you will learn that putting your head in the sand never solves a problem.
The AFL have run their competition and finals series better than the NRL from as far back as 1981, which is when I first took interest in what AFL was all about. More professionally administered, better entertainment, big club membership and crowds, better fan engagement.
At the end of the day, the NRL is in direct competition with the AFL and Soccer for the hearts and minds of all sports supporters, and are making fools of themselves while the other codes grow.
What normally happens in business, is that you keep at least half an eye on the competition, learn from the good ideas, and avoid repeating the bad decisions. Unfortunately, the NRL administration is either arrogant at worse, or stupid at best. At least stupidity can be rectified by giving Greenburg and Co the arse. Arrogance is a more serious character flaw.