Captain of the Gate
Reserve Grader
vidmar link said:[quote author=Ben Wallace link=topic=185975.msg308302#msg308302 date=1291258195]
Other than your ticket to the games Manly doesn't seem to offer much to its members. I am a member cause I want to support the club, but my mates who go to every home game with me aren't interested, they don't see any advantage by joining. Meet the players comps and coms basic merch wouldn't hurt to attract members. For example this year Roosters are giving every member a cap, scarf, keyring, lanyard etc. Its only basic merch but I bet people think \"hey there is a bonus\". Coupled with the fact they made the GF last year I bet their membership goes up significantly this year.
I work in Rugby League media, I also believe part of it is the \"fly under the radar\" mentality. Part of the reason Tigers have the biggest fanbase (not all members obviously) is because they are everywhere, they do appearances in public, are constantly on TV shows and get on the news for doing charity work. To gain new members in today's market you need to have an aggressive media manager coupled with someone to manage the marketing of the club to potential and existing members. Manly doesn't do this. The club needs to change its mentality in order to change the mentality of its fans and make them want to be a member of the club
Did you not see this in your membership application?
http://membership.manlyseaeagles.com.au/membership-benefits/
The complimentary merchandise that you mentioned has been a usual part of membership for as long as I can remember?
Read my post earlier in this thread about the efforts the club and NRL have made to recruit new members - Unfortuntely if your friends can't be bothered then no amount of creativity or exposure will have an effect
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huh I feel stupid. I didn't get it last year and I just renewed online this year I didn't even look through the mail out they sent me, I knew what package I wanted. I'll have to keep a better eye out. Statement retacted with apologies